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The Governance Corner

A forum for discussing issues in Independent School governance in the third decade of the 21st Century

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Governance and Sustainability

5/31/2013

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For years I have watched independent schools rationalize financial losses by wrapping themselves in the "not for profit" flag and insisting that they were not there to make money on the backs of students. This, of course, is nonsense!
At the risk of committing heresy, the fact is, there is nothing wrong with ending the year with an operating surplus. By that, I mean a surplus in hard revenue - not total income. In the second decade of the twenty-first century, there is nothing more unsustainable than balancing the budget based upon projected donation or other "soft" revenue. The fallout from the great recession of 2008 made this crystal clear. 

Many schools breathed a sign of relief in June 2009 thinking that they had dodged the financial bullet. However, it was the 2009-2010 school year when the real fiscal mess hit the fan. 
That fall, there was a trifecta of factors that created immediate instability in a number of independent schools. To begin with, older established institutions (and this was equally true of universities) saw their endowments plummet in value as share prices tanked. What had been considered a stable and seemingly hard income revenue stream vanished overnight leaving schools facing the choice of either belatedly raising tuition or dipping into capital. 
Secondly, those schools that had been used to supplementing tuition with annual campaign revenue saw a sharp decline in giving as even those families not directly affected by the downturn used surplus cash to either pay down debt, or reinvest or save as a hedge against further possible decline.
Finally, many schools discovered to their shock that a large percentage of their parents had been paying fees on lines of credit based on the equity of their houses. As house values collapsed, so did that equity and the lines of credit quickly dried up. In some schools as many as twenty-percent of their students disappeared over night.
There were other collateral results, such as families who put off independent school or delayed sending children off to boarding for a year until they saw how things played out. Grandparents who had been traditional donors changed to paying the tuition fees for their grandchildren instead, and large capital projects had to be refinanced or postponed mid-stream as expected donation revenue dried up.

Now, it would be unfair to expect Boards to have exhibited the clairvoyance that escaped the rest of us, but a little pre-crash prudence would have gone a long way. As it turned out, relatively new and "poor" schools tended to do better during this period. Used to balancing their budgets, and keeping a tight rein on expenditures, they experienced less impact than their more free-spending neighbours. Ironically, the oldest and "wealthiest" schools suffered the greatest culture shock. Having been used to dipping into reserves to fund new programmes, resources and additional staffing, they now found themselves quite unprepared for the new realities.

So, as a Board charged with ensuring the long-term sustainability of a school, what should you do? There are three key safeguards that need to be in place to help you to exercise your fiduciary responsibilities:

1. Ensure that your key deliverables (salaries/benefits; student/office resources; tech support; on-going financial responsibilities - loan payments, heat and hydro, professional services; etc.) are all covered by guaranteed "hard income" such as tuition or government grants;

2. Have the Finance Committee, in consultation with the Head and Leadership Team, develop "fall-back" strategies to respond to unexpected enrolment fluctuations. This would include having alternative class and timetable structures that would allow a quick reduction in staffing; creating a list of projects that could immediately be put on hold for a year; or identifying emergency short-term options to shore up resources such as a pre-approved line of credit or assets that could be easily unloaded; and,

3. Do not plan to spend donation monies in the year in which they are given. Allocate all donations as deferred revenue for the next school year. That way you will know precisely how much (or how little) soft income you have going into the school year rather than spending it first and then crossing your fingers that you will collect it later.


A few simple strategies that will save you great headaches down the road!

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School Sustainability

5/10/2013

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I read with sadness this week that the pre-school that has traditionally been a feeder for my former school in Bermuda had announced that it was closing its doors for good this June. Among the reasons cited for its demise was the fact that over the past few years, my former school had attracted more and more of its students (and if truth be known many of its best staff) and consequently it was no longer financially sustainable. After my guilt subsided (having been the principal architect of its enrolment drain down the hill to my campus) I thought about the fragility of many of our schools. As I said to my Board a number of years ago, it's not the major financial crises that sink schools, but rather the slow attrition caused by a series of relatively minor setbacks.

A major fiduciary responsibility of Boards of Governors is to ensure the on-going sustainability of the school. Some Boards engage in stop-gap measures such as "strategic downsizing" (a euphemism for declining enrolments) or "financial restructuring" (increasing debt load) but the real challenge is to put in place those measures that set the school up for success and then measure how well it is meeting its targets. High performing Boards (and their Heads) have well-established and actively monitored key performance indicators on such significant markers as: enrolment trends; inquiry/application/acceptance ratios; faculty and staff turnover; pupil/teacher ratios; and pupil/admin ratios. These numbers are often a window on the health of the school. 

For example, if your number of inquiries is high (hits on your website, visitors to open houses, phone calls and tours, etc.) but your number of actual applicants is low, then you know that you have a competitiveness problem. Potential families are looking at you but choosing someone else. If you have a declining number of applicants and yet a consistent level of acceptances and admissions, then you have a standards problem. Stable numbers can often hide the fact that the school is accepting students whom would have been turned down in previous years. This might result in short-term financial stability but will definitely mean long-term decline in quality of programme, community reputation, and eventually, student numbers.

A sobering trend in independent schools in both Canada and the United States over the past 10 years has been an increase in the number of professional staff disproportionate to the growth in enrolments. The number of employees in independent schools has increased at double the growth rate of the student population while class sizes have remained constant. Who are all of these new employees? Part of it is an increase in service: counsellors, human resources personnel; communications/IT staff; etc. However, much of it is due to two other upward pressures. To begin with, as schools cast a wider net to find students, they begin to accept individuals who need a higher level of service (ESL, Learning Resource, educational assistants). The cost of these employees often more than cancels out the tuition revenues of the students whom they serve. Secondly, many independent schools are bucking the trend of the corporate sector by actually subdividing administrative responsibilities and adding new positions of responsibility rather than consolidating and streamlining. Boards often get too focused on the level of administrative salaries while ignoring radically rising administrative costs due to a creeping growth in the infrastructure. 

So what can you do as a Board to ensure that your school is sustainable? In my next post I will discuss some key questions that Governors need to ask and predictive trends to consider when reviewing school performance.


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Governors heal thy selves!

5/6/2013

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No matter whom you want to point the finger at, when schools stumble, it is usually because of a failure in governance. As a result, the Governance Committee (not the Finance Committee) is the most important sub-set of any Board of Directors. It is its responsibility to oversee and ensure the effective functioning of the Board as a governing body for the school. 
Unfortunately, many Governance Committees become de facto nominations committees. They spring to action once a year to recruit new members and then wither away once their job is "done". In actual fact however, the Governance Committee has a twelve month mandate with responsibility for Board renewal; Board member development; and, the assessment of Board, Committee, and Member performance.

Board renewal is generally something that most committees focus on. Their tasks are to: annually assess the composition of the Board against the requirements of the by-laws and the needs of the Strategic Plan, and, to identify suitable candidates for the Board and make recommendations for a slate of Governors. Although there is an old school of thought that advocates recruiting for the three "T's" (time, talent, or treasure), modern boards concentrate on the three "C's" - committed, collaborative, creative as being of more value.

Board Member Development tends to be more hit and miss. Jobs like assembling and updating a Board handbook; orienting new members; and, promoting on-going education of Board members in areas such as good governance, current trends in independent education, or even strategic thinking are all too often put on the back burner or relegated to one annual half day or evening retreat.

Finally, the area that is most often neglected by the Board in general, and the Governance Committee in particular, is Self-assessment. Boards need a mechanism to ensure the continuation of proper and effective governance and on-going effective practice; to confirm committee mandates annually and recommend changes; to conduct an evaluation of the Board, its members, its committees and task forces; and, to conduct exit interviews of retiring members.


A few years ago, I was involved in a National Study of Board Governance Practices in the Non-profit and Voluntary Sectors in Canada. Among their findings they discovered that only about 35% of Boards conducted regular self-evaluations. In fact, only about 55% of Boards reported that they even set annual objectives for themselves let alone evaluating how effectively they achieved them.


Assessment of Board performance (as opposed to school performance) is the most critically important task for any Governance Committee. Everything else is window dressing!

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    Author

    Dr. Jim Christopher
    has been working with Boards and Heads on Governance issues for the past 15 years. He is a former Superintendent of Schools, ED of the Canadian Association of Independent Schools and Canadian Educational Standards Institute and is the author of a number of books and articles of education and governance. His latest book, Beyond the Manual: A Realist's Guide to Independent School Governance is available on iTunes or at https://www.smashwords.com/books/view/388729

    View my profile on LinkedIn
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